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Nielsen is a flawed system
>>The actual number of homes that have Nielsen boxes remains a well kept secret, but it has been estimated to be a combined 40,000 American households, which are meant to represent 120 million Americans television viewers. If these numbers are accurate, that comes out to represent .03% of the television viewing population. It’s an archaic system that’s due for a replacement, but it’s been used to sell advertising for decades.
Given that AEW shows sell MUCH better than WWE shows and often have far more social media activity than WWE I think it’s fair to say AEW is probably viewed in more households than WWE is.
>>The actual number of homes that have Nielsen boxes remains a well kept secret, but it has been estimated to be a combined 40,000 American households, which are meant to represent 120 million Americans television viewers. If these numbers are accurate, that comes out to represent .03% of the television viewing population. It’s an archaic system that’s due for a replacement, but it’s been used to sell advertising for decades.
Given that AEW shows sell MUCH better than WWE shows and often have far more social media activity than WWE I think it’s fair to say AEW is probably viewed in more households than WWE is.
