>>5278008Discovery doesn't care if AEW loses a billion dollars a year. It is not their business.
AEW is providing ratings which are vastly undervalued in terms of their deal.
This isn't 1999 anymore where ad rates matter that much. The majority of revenue from all media companies now comes from streaming platforms, something that Meltzer is too stupid to look up. This demo talk is like watching people argue over whether Ultima or Diablo is better. It doesn't matter, it hasn't matter for a quarter of a century.
The purpose of ratings now is to signpost an audience. They show the TV companies that a show has a loyal and rabid fanbase, which makes their content a perfect acquisition for subscription streaming services, which all make their money not from one or two mainstream shows but from 50 niche shows.
Wrestling has an audience profile that fits perfectly into this model, whereas they suffered under the advertising model previously.
AEW is a money pit for the Khan family because Tony spends more than he makes. But if you think that every media company in the US isn't looking at those ratings and engagement and seeing dollar signs for streaming potential then you're some sort of retard. AEW is a badly managed business with an excellent and valuable product. Content companies care about the second bit, not the first
