>>5311445this. but you also need a really good bad guy. HHH was an amazing bad guy for Bryan, dude was always in the way and it was frustrating, that's why you cheered for Bryan, you hated HHH.
After all that was ended, there was literally no one.
WWE has the opposite problem right now, every baby face was just fed to Roman and lost. and baby faces that should beat him like Drew are/were in heatless feuds. Making almost all baby faces seem like chumps.