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I went back and watched Hulk turn Heel again, and this time I paid close attention to Kevin and Scott.
The Kliq was the origin of marks in the ring, you see it when Hulk Hogan joins their faction, they are literally marking out in the background, doing custom handshakes and too sweeting like 8 year olds who just got to meet Hulk Hogan. With Nash and Hall gone, McMahon could reign in Shawn and Hunter, NWO was unchecked Kliq bullshit, and I don't know why the fuck we fell for it back in the day. It had to be Hogan. Going back and watching it, Hogan feels like he's actually fucking turning, Kevin and Scott look like oversized dork nerds.