>>5616368The story is that Seth is enraged that his promised WrestleMania moment was a moment for the other guy. He was going crazy finding a spot on the cards and Vince handpicked Cody to face him. Why did he pick Cody? Then he faces him in a rematch at the next PPV and loses this by Cody cheating. Seth doesn't care that he was cheating before being reversed, just that he was wronged. Now he can't take it because what went from losing a moment has become losing a spot. He is livid that he is being used to make a name for his usurper. Seth needs to pull out all the stops to prove he belongs at the top of WWE and Cody Rhodes needs to beat him again to make his point to budge to the front of the line.
So it is "Wrestler is mad he lost" done by the most annoying character in company history.