>>5725605its like toyfair. but instead of toy makers showing stores the new toys they can order for next year, it's networks showing advertisers tv shows where they can (or should) spend their ad money.
the hope for the network is to have so many advertisers wanting spots during a show that they outbid eachother above market or wiggle in with bulk buys.
of course, none of this applies to aew as theyre getting cancelled.
