I unironically think AEW should run fewer PPVs. Maybe just one big PPV per year (All Out) with the rest of the yearly schedule bookended with TV specials like Grand Slam. They're already struggling to build feuds and storylines for PPV-worthy matches. Eventually they won't be able to coast on the brand loyalty anymore and no one will want to pay hundreds of dollars per year on a handful of 5-hour Dynamite episodes with a world title match at the end. Especially without a major streaming deal.