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https://wrestlingnews.co/aew-news/tony-khan-reveals-the-most-important-ratings-metric-warner-bros-discovery-focuses-on-is-the-18-49-demographic/
>Tony Khan appeared on “Sports Media with Richard Deitsch” this week to talk about making himself easily available to the media, and shared information about his relationship with Warner Bros. Discovery.
>Richard asked, “There’s been so much importance placed on how your television viewership is and how you do in the 18 to 49 demo, which is obviously a very important demo when it comes to media buyers buying and your product. It’s not the only thing. I think measuring how you do on Pay-Per-Views, even things like how you do on Google search and how you do on YouTube views. But there’s a bit of an obsession in the industry when it comes to television viewership. How do you consume AEW’s television metrics and what do you personally consider to be the most important metric for viewership when you’re evaluating how your business is doing?”
>Tony responded, “We receive ratings reports from Warner Bros. Discovery. For me personally and for AEW as a business, the most important metric is the metric that our network bosses value. In this case, Warner Bros. Discovery puts a high emphasis on the 18 to 49 demographic. Every viewer is very important. The one thing that they focus on at the very top, the top line of the report, is overall 18-49 people and AEW fairs very well. It’s often the number one show on Wednesdays, and we’ve ranked at or near the top on Fridays as well.”
b-but I thought Warner was unhappy with AEW? how will drones spin this?
>Tony Khan appeared on “Sports Media with Richard Deitsch” this week to talk about making himself easily available to the media, and shared information about his relationship with Warner Bros. Discovery.
>Richard asked, “There’s been so much importance placed on how your television viewership is and how you do in the 18 to 49 demo, which is obviously a very important demo when it comes to media buyers buying and your product. It’s not the only thing. I think measuring how you do on Pay-Per-Views, even things like how you do on Google search and how you do on YouTube views. But there’s a bit of an obsession in the industry when it comes to television viewership. How do you consume AEW’s television metrics and what do you personally consider to be the most important metric for viewership when you’re evaluating how your business is doing?”
>Tony responded, “We receive ratings reports from Warner Bros. Discovery. For me personally and for AEW as a business, the most important metric is the metric that our network bosses value. In this case, Warner Bros. Discovery puts a high emphasis on the 18 to 49 demographic. Every viewer is very important. The one thing that they focus on at the very top, the top line of the report, is overall 18-49 people and AEW fairs very well. It’s often the number one show on Wednesdays, and we’ve ranked at or near the top on Fridays as well.”
b-but I thought Warner was unhappy with AEW? how will drones spin this?
