>>5919949I like the concept of the gimmick. Having a wrestler carry a pillow around could be done properly. It could be hilarious having them use it to smother opponents or to take bumps. Play it off as the heel is afraid to get hurt or as the pillow is an inanimate object that talks with them. Similar to how Head was with Al Snow or Moppy with Perry Saturn.
Sadly, this is WWE and they don't have writers that can be creative or receive approval by old-man senile Vince to do such gimmicks.