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This is actually a tough one.
Macho was a charismatic volcano. He was animated on screen at all times, made his promos bombshells describing himself in amazing aggrandizing ways and kept his smoking hot old lady in line at all times, enough to make you feel guilty for even looking at her. Macho Man on your screen guaranteed you watched. Macho Man in the ring was no different; he could fly effortlessly and keep up with you on the mat while keeping the crowd engaged. He had the voice, muscles, girl, belt, robe, talent, look, mic skill and was just money from day one.
Bret was cool in a way that made cool feel cold, hence the leather jacket. He made pink and black look cool. He made a submission move look cool when that wasn't the norm. He made wrestling look good and made you look better as a result. He also gave back to the business by innovating safer moves, from the Road Warriors legit dangerous Doomsday Device to the safer Hart Attack, he put protecting yourself and looking graceful doing it as a forefront to his career. Blending that in with an amateur wrestling background, he succinctly could tell stories like scripted beats of building drama using his skill and body alone.
The Madness vs. The Excellence would have been giga-dimes, like we're talking damn near arenas filled with dimes here. The two would have blended well together and would have nothing other than the desire to prove whose superior in the ring, not over Bret looking at Liz or Randy stealing his jacket. It would have been a test of skill after skill for months on end. We've been robbed...
