As of June 1, 2022, there have been 1,550 officially recognized reigns between 392 different human individuals, 7 teams and 44 inanimate objects and animals. The record for most reigns is held by Shinobu, who won it 216 times, including by trading the title back-and-forth with 215-time champion Yuko Miyamoto a total of 303 times on the same night. Danshoku Dino holds the record for longest combined reign with at least 448 days and counting (the exact date of when he won his tenth title is uncertain). Masa Takanashi's sixth reign is the longest singular reign at 333 days. Only 147 individuals have held the title for longer than a day. The title has occasionally been won by unusual means, such as an auction for the belt, rock–paper–scissors, and even a title change that occurred in a dream.

Non-wrestlers to have held the title include AV idol Nao Saejima, TV personality LiLiCo, J-pop idols Akari Suda, Kaori Matsumura, Yuki Arai, Rise Shiokawa, Aika Sawaguchi, Misaki Natsumi, Momomi Wagatsuma and Lingling, Tokyo Metropolitan Assemblyman Shinichiro Kawamatsu, a cat named Bunny, a monkey, a three-time champion ladder, Vince McMahon's Hollywood Walk of Fame star, a copy of The Young Bucks' autobiography Killing the Business, and the title belt itself