>>6161723Always has been. Not sure if it's still that way, but I know that Nielsen used to only run in New York markets. That was why so many shows took place in New York too: to get a ratings bump from the local audience.
Today, few people under 60 even have cable. Streaming is king. And capturing metrics on what is watched has never been easier. Why the fuck does Nielsen still exist? Hell, why does cable still exist? Any wrestling promotion without either a streaming presence or a network deal is irrelevant anyway.