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lack of mainstream appeal. lack of charismatic stars. poor storytelling. poor officiating. too many people trying to call the shots. head honcho carries himself as an immature petulant child. lead announcer wears a mask. placating lgbtqi crowd to gain plaudits from the media despite alienating regular folks and thereby losing millions of potential fans by grossing them out.
Aew's hype was driven by dirt sheets in a desperate attempt to save the industry so they can sell newsletters and subscriptions. It didn't work