>>6305889Probably the whole "tanking ratings when pushed" thing.
That said, much as I'm not a fan, and much as I hated the Jinder push, they really gave him nothing to help him get over. He'd been a job guy his whole prior career, and the moment they decided to push him, he couldn't do shit without constant interference to save his ass. It was a more gyno'd version of the Miz push.