>>6428363TV ad rates are worth a lot more than they used to be, because it's a lot harder to get people to actually watch ads these days and tv is the one platform where people don't just skip them. And affiliate fees are more important than they used to be. TV providers are pulling in like 10 billion a month in subscription fees and a good chunk of that gets handed out to the networks as affiliate fees. So the more people you have watching, the more affiliate fees you get. A lot of wrestling fans have cable JUST to watch wrestling, so the WWE gets a better deal than most tv shows.
