>>6445272At the start, they had no idea what they wanted to do and pretty much everyone else running it knew it would fail. Heyman did it because he fucked a bunch of people over so wanted to give them pity contracts. He knew he was never going to get control of the thing and when Vince doesn't understand something he fucks it up on purpose to prove his point.
Shane understood it, but this is when they pushed Shane to be an online producer so he couldn't help much.
There were no real ideas left, Heyman tried to push the OVW guys he liked like Phil, Albright and Kevin Thorne (Along with big-tittied vamp gf) along with guys who never got a shot like Test, but he always knew Vince was going to be a retard and stick his nose in it.
Funnily enough, Vince didn't fuck it up that bad when he won the title because the show was the shits once Heyman fucked off after D2D and they changed it into a farm fed. By 2008-9, it was honestly the best show they had .