>>6706833The idea always starts off fine, but then drops the fuck off.
Wyatt family was really fucking good and a simple cult leader, but then they turned him to a fake Carder and it got goofy.
Fiend was a unique take on the "Dual-personality" gimmick, and they killed it the following year.
I know some of this is on Vince, but the guy himself seems like he starts off with a good idea and then has no idea what to actually do with it. In-ring, Bray was always terrible. And his promos get old really quick because he's not saying a fucking thing. That works with guys like Raven-- because genius of the gimmick is that Raven (or Scott Levy, rather) was a richboy trustfund kid. So booed him more for being an entitled little bitch.