>>6776009#1 on cable is an archaic measurement because literally everyone that has cable is either a boomer or someone who has it so they don't miss live sports, which pro wrestling kind of fits into. nobody records them and watches later. look at the daily numbers, and how skewed they all are towards live programming, no matter how shitty. it has next to nothing to do with broad popularity in this day and age, and people who actually work in television know that.