Hangman had better matches and segments than most in the entire company.
Adam Cole sucked all of his momentum.
CM Punk buried him.
Tony Khan booked him in the midcard if at all.
He never had to overcome anything except for Lance Archer, which was a filler feud, and still delivered a great match and more memorable program than Cole.
Hangman cut the promo of his life and then lost to CM Punk for no good reason.
It wasn't better for business.
It was what was best for Punk.