>>6807262Cena contributed a lot to the Firefly Funhouse and if rumors are to be believed he came up with the best concepts (ie the deconstruction of John Cena).
Bray is a garbage wrestler and his matches always suck. He has neat ideas but he's lazy (fat shit) and wants to coast on his ideas. You can't blame Bray for bad creative decisions like the Seth feud. I think the Fiend had more longevity as an attraction like other anons said, but also as a catalyst for character changes and face/heel turns.
I really liked the idea of the Fiend only being used against people who had a history with Bray (Seth, Balor, Braun, Orton) and Bray being forced to deal with other feuds (Miz). WWE should have thought that through and used it as an out, ie the Goldberg match.
At the end of the day Cena was correct: Bray is the most overrated, over-valued, and over privileged guy there is.