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He's not gonna be a star. Not sure what people are seeing. He's too bland, doesn't really appeal to anyone. He's straight and not a tranny so there's no bases to cover there either. Won't look good as a goth like Triple H prefers, doesn't have the natural mic skills, he just doesn't click the checkmarks that WWE likes.
Unless he gets a Goldberg style undefeated run to build him as a beast, he's just Mojo Rawley 2.0.