>>7401261Because they're number two. A lot of people would rather work with number one. AEW has had an uphill battle with finding sponsors and partnerships because CEOs don't care about demos and growth potential, they care about working with number one if they're working with anyone at all. And WWE, they're smart. They get the exclusivity in their contracts to be the only wrestling company worked with. Of all of the licenses tied into Funko Pops, WWE is one of the only if not the only with exclusivity tied into it (the NJPW Bullet Club Pops scared them something fierce.)
