https://www.youtube.com/watch?v=uGZ_DhCGfkk

>as champion drew lowest rated main event of Raw in 2012 and maybe since 1997 for non-holiday
after WM when part timers leave, WWE goes back to Bryan on top against Punk
>5/7 overrun loses 105k viewers (virtually impossible to lose viewers in overrun)
>5/14 loses 601k viewers
>5/28 loses 30k viewers in 10pm spot which is terrible
>6/11 loses 19k viewers
>6/18 loses 241k viewers
>6/25 loses 30k viewers
Punk and Bryan's turn off factor was unprecedented for promoted performers
fast forward to June 2013, Bryan on top in singles position. He was getting big reactions but that's different from getting people to spend money.
>draws one of lowest main event gains of year
>drew 60k in 10pm spot - terrible
>SummerSlam has massive PPV drop
>NOC draws lowest PPV buys of year
>Battleground draws one of lowest buys in company history
Batista draw 6 million viewers. The conflict of going with a live crowd over business metrics begins.
>WrestleMania 30 draws lowest domestic buys in 17 years
>Nobody cared about Bryan, only Undertaker streak and Warrior death. Highest ratings were Evolution vs. Shield