>>7485193Post montreal WWE's house show attendance spiked up to a average with 11,000 with Shawn Michaels headlining, however Austin was also on every one of those cards in feature matches.
As far of merchandise Dave Meltzer had reported in 1997 that Stone Cold Steve Austin was the biggest draw with Sting a close second
As far as ratings
In the fall of 1997, the top draws were Roddy Piper with +1.6 Million, Chris Jericho with +1.3 Million and Steve Austin with +1.04 Million.
In the Summer of 97, the top draws were Hogan Sting and Luger in terms of average quarter rating, Steve Austin was the biggest draw overall with a average of 1.5 Million viewers changing the channels to WWF programming every time he was on screen during the period.
For Spring 1997, the full breakdown for the period was. Steve Austin (+3.8 Million average) which was a massive 2 Million more than any other wrestler drew that period, Bret Hart, Kevin Nash and Eric Bischoff were the only other figures who had a minimum of 1.5 Million