>>7517857Disregard every single post before this one, they're all wrong.
Go-away heat is indeed a negative reaction to the person in question, of the sort where you don't want to see them perform at all, you hate them so much.
Actual heat is where you aren't wishing for their departure, you just want to see them get their ass kicked, in a match. It's a heel's job to inspire the audience to rally against him in favor of his opponent, who should be the face everyone wants to cheer for and see win. The point is to draw people to spend money to see matches to watch the heel lose and face win.
Go-away heat is where they repulse you so much they are an anti-draw: you tune out whenever they are on the screen.
This is the theoretical difference between Ruthless Aggression era Triple H and JBL.
