>>7566304Because gedo knows Okada has barely any character without either being champion or chasing the champion and he has to keep pushing Okada to keep him relevant.
Jamal's will say that Okada is the most popular wrestler which took 10 years of pushing him non stop to accomplish and killing naito's momentum.
The other retort is that "he sells tickets while others can't" which again is hard to prove when Okada is the one getting all the big shows pre pandemic. Yeah of course okada draws more when he headlines Osaka jo hall versus naito headlining some smaller show.