>>7620429The business model was completely unworkable.
Let's not fool ourselves, people were watching then for Olivia Munn, Morgan Webb and other girls, and gamery humor. There was also no Youtube competition the first few years of G4's existence.
They countered with that Frosk bitch insulting G4's audience while that gay crackhead Sessler clapped along.
They also had an absurd 200-something person staff for just a few shows and a Twitch channel they didn't even utilize like they could have.
So they're competing with a thousand other channels on TV and hundreds of streamers on Twitch and YT sitting in their bedroom with a miniscule budget, the top percentile of whom were probably quadrupling those watching G4.