>PWInsider reports that after his return at Extreme Rules, Bray Wyatt is listed backstage as the top babyface for the Smackdown brand. Drew McIntyre is #2 on the list.
>Wyatt is currently the top merchandise seller in WWE Shop, and there are plans for more merchandise including plush versions of the Firefly Funhouse characters.
>WWE has been pleased with how Wyatt’s return has been handled, especially the ‘White Rabbit’ clues leading up to his return. They plan to do similar content for future storylines, even those not involving Wyatt if it fits a certain storyline. There were several people who pushed for that kind of promotion in the past but the old regime never went for it.
YFW Bray is already back as the top merch seller. Dire? More like DIMES
