>>7866729I think it's fair to say that Punk drew say, 100K buys for All Out '21, all on his lonesome. Assuming it's 50 bucks per buy, that's 5 million gross that he brought in. And while he would never singularly contribute that much per PPV after that, I think it'd be fair to say he drew say, 10K (on average) for each subsequent PPV. So that's 7.5 million gross.
He then proceeded to flush the entirety of his value as an asset to AEW down the toilet following All Out '22. Depending on the buyout amount, AEW's probably broke even or profited a little off of Punk. But hey, they got a few more eyeballs since his return.
At this point, he has little to no value to them. But he'd be super valuable to WWE.