Billy confirms that he doesn't give a shit about story and character.

NWA is about big ass tough guys and gals beating the shit out of each other. If you don't want that, don't watch.

https://www.f4wonline.com/news/other-wrestling/billy-corgan-says-nwa-will-be-toughest-hardest-hitting-wrestling-promotion-in-the-world

He plans to make this mainstream.