>>8072900AEW decided to make him the champ before the company even started and constantly tried over and over again, which is why he won some tournament or gimmick match for a title shot 3 years in a row, first time with Jericho was a flop, second time other factors came into play, third time they fucked around a bit, made him champ, fans pretended it was some feel good moment that the friend of the EVP got the title from the booker who decided years ago to make him champ no matter what, the run didn't move the needle, he dropped it, and fans have sunken cost fallacy so have to still pretend to care about him. Storyline with Omega had very little actual storyline so people have to pretend they had some great friendship even though it was never shown to us, and for the audience, everything was kind of 'okay this is what they're trying to do so we're going to play along'.
