>>8109837The IWC just assumes WWE holds everyone down and that everyone would be this big star under another booker. AEW has signed multiple people under that assumption and are finding out that WWE pushed him and others at the level they should have been pushed at.
While CC is good in the ring, he isn't much of a personality or a promo (Just see his promo last week on Rampage). There's not really a lot you can do with him besides matches because he isn't good enough on his own to create his own stuff like an MJF can. And because he is what he is, you might as well put your best efforts and time into others who can hold their end of the bargain instead.