>>8171861I think this is where you're wrong. It can be done but they have to really lean into the stories, drama, and a new form of kayfabe. My wife watches a bunch of shitty reality shows. I would play my vidya on my PC while she would watch them and I'd find myself start interjecting commentary over them. The 90 Day Fiancee universe is a dimes machine because it is all ridiculous stories about retards and their retard drama and has expanded into a massive machine.
If Paul got a clue and started enforcing kayfabe on social media, leaking backstage "drama" to the sheets to serve storyline purposes, concocting massive interpersonal feuds and stories to that level, you could get a lot of casual people to pay attention because now there's going to be fights on top of everything else.
Tiny Khan hit the jackpot with the scrum drama and squandered all of that heat.