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The mentality of WWE is, if you're making money from other ventures, we get a cut. Jesse Ventura made a video game with his name on it, amid other things he was doing, Vince fired him for it. Vince was pissed Macho Man took his Slim Jim sponsorship with him to WCW cause there goes millions in revenue, Sgt. Slaughter got a GI Figure of his own and was fired for it. You can't make money without them if it wsa them that gave you your popularity in the first place; the wrestlers aren't even allowed to work for other smaller promotions either under their employment with a few rare exceptions like Lawler.
It doesn't matter what AEW are doing; it wouldn't look good on the company if they received a cut from their women's OnlyFan's because it more or less somewhat in a roundabout way looks like they are pimping out their employees.