PWInsider.com - With Vince McMahon's departure from the company, the mood backstage toward Alex Bliss has changed over the past few months. Once seen as a midcard talent who can sell merchandise, Paul Levesque and others on the creative team feel she can be a main event babyface talent with the right push.

While her short run with the tag championship was more about giving the Saudi show a title change, the company has propelled her to #1 contender status on par with Bianca Belair. Plans are to continue teasing her affiliation with Bray Wyatt while losing to Bianca in a controversial match. The news has sparked a battle between both the USA Network and Fox to see which show she will be given the rights to broadcast her bare soles on TV. Both companies anticipate enormous ratings for the reveal and have informed potential advertisers of the ad rate increase.