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Nothing.
It's not like he was destined to be the top guy. He's just a made man like Sheamus, Randy, Bray, Bobby, Edge or whoever. The company can have him around for the decade around the mid-high card they can put the belt on if they need to or slot in somewhere as needed.
>he didn't draw
Nobody fucking draws nowadays, not for years. Not even Brock or Roman aside from a small spike here and there. It's retarded to imagine wwe ever considering using a 35 year old Scotsman to be their next Austin.
