>>8383817It's a combination of the three, however luchador films played an important part in building some wrestlers legacy, mainly with Santo, Blue Demon, Tinieblas and Mil máscaras. Others were made into legends by how they were booked, like Canek who beat Hulk Hogan and Andre in the Toreo Arena. Abismo negro and Pentagon Jr were made by their look, the visual combo of mask + face paint is pretty striking. Then you have wrestlers like Shocker and Último Guerrero that are popular in Mexico because of their charisma and meme potential.