Because he's a chickenshit heel and they only draw with compelling babyfaces against them.
Acclaimed have drawn and making shit tons of merch. AEW needs a singles version of them. I don't think its Starks, it definitely ain't Wardlow. If Hook learns to talk, there's a chance for him to be the zoomer draw.
They should get Hammerstone, he can be their Hogan/Cena.
