>>8512695NJPW has good presentation, strict and smart (for the most part) booking, a long running legacy that will not run out any time soon, great people backstage helping lay out matches and crowds of invested normies
AEW has mediocre presentation, shit booking, is ran by a geek that makes it all about himself, a backstage of marks and absolute carnies, and mostly smark crowds.
When you get to a real high level of wrestling like Omega has, it's the small touches that make all the difference.