hulk kept it rolled up the whole time and never showed what it was or what it said on it. it might not have even been an actual copy of the WON (but it probably was)
>>8569645his print publication surrounded by the 4 most iconic faces of wrestling at that time. dave would not have been able to afford that advertising at the time. they basically did a free commercial for the guy. and even intimated that "we don't want you fans reading this stuff" only made it seem even juicier like forbidden fruit. tell people they shouldn't read or buy something, that just makes them want it more. that's why the Beyond the Mat doc was marketed as "the movie vince mcmahon doesn't want you to see!"
