>>8599327Faith in the AEW brand was completely destroyed over the course of the Autumn. They now have to claw back the audience they lost not merely with goodwill anymore, but an actually exciting product that's fulfilling to consuming.
People *want* AEW to be good, but this autumn "proved" it never will be. Now Tiny has to consistently prove them wrong---probably for months straight, before they ever see a milly again.
The brand needs to be revived/resuscitated and there's no way to do that at this point than consistent, literally never-ending quality---even if hardly anyone is watching at this turning point. Because people are only going to start watching again if the core audience starts raving about it again and can point to evidence backing it up.
So these are the dogdays for AEW. Everyone has to tough it out and put in the work no matter what until it finally pays off.
