>>8706706his gimmick was that he was being groomed to be the next "chosen one" by vince with the whole mitb contract thing but then overconfidence became his downfall and he abruptly cashed in on united states belt and lost. even though kevin owens tells him his mistakes and where he did wrong, he still think he is the "chosen one".
so at the start he was a cocky, arrogant, annoying heel that took selfies, kind of a zoomer gimmick, and he got btfo in every cash in attempt but then he realized his mistakes. that's his thing now, he learns. when he first fought bobby he couldn't get out of hurt lock, next time they fought he used brock's counter on hurt lock and that's how he got out. he's still arrogant though.