That's cos majority of ppl who got the smut jokes and appreciated titties are quickly aging out of the key demo. Target was mostly college-age/upperclassmen high school (16-25) which means the YOUNGEST of the preferred demo of the Attitude Era turns 37 this yr (AE died in 2001, with Austin joining Vince and the Invasion bullshit; 2002 gave us Vitamin-salesman Hogan, and OVW grads like Brock and Cena). RA (cept for the Maxim Divas) was aimed at younger millennials and their bluenose Bush-voting parents.