>>8821093They kept John Cena babyface in order to continue doing the Make A Wish and similar events.
They should have fused "Hustle Loyalty Respect" and "Doctor of Thuganomics" in his 2010s run in order to appeal better to a growing smarkier audience. He never needed to turn heel, he just needed a real edge back. There's no reason John should have been getting punked on the mic by Phil; if he could have tapped into Word Life, he could have fought fire with fire, beat heels at their own games, and drove the crowds wild. As it happens, he always had to hold back in order to stay closer to white meat, but that bores adult audiences.
