>>8853235This.
The greatest heels of the industry, Frieza, Cell, even going back to OG DB when Tao changed the territory, all of them were promo machines who had credibility but could work multiple matches and sell their ass off for the guy they put over eventually, especially Frieza and Cell's selling being the reason SS Goku and Gohan got over like they did.
Guys like Broly, Android 13 and even Jiren to some extent get their monster push where they go over but don't do anything of actual intrigue until its time for them to eat the babyface's finish 123 because they can't do a competitive match