>>9006600It was started as a way for WB and CBS to make low budget shows that wouldn't fly anywhere else and cash in on selling syndication rights. Netflix welfare checks basically kept the network going despite rock bottom ratings.
Streaming fucked that business model up, since WB and CBS wanted to keep the content for their own streaming services instead of selling to Netflix. CW became useless so they sold it.
The buyer is Nexstar, a company that owns chains of TV stations across the US. They did research that showed the average age of a CW station viewer is 58. There's a disconnect between the way WB/CBS programmed the network for young adults vs. who actually watches live linear TV. It explains why the ratings suck.
Nexstar's new direction for CW is cheaper reality shows, imported scripted shows from Canada, and low cost sports like LIV Golf. Basically boomer shit because that's what draws ratings on local broadcast TV.
