>>9138167it didn't - the company is making a shitload of money by taking advantage of the fact that live sporting events are the last kind of major programming that's keeping linear broadcast/cable TV alive, and NBC/Fox are pushing that shit as hard as possible(/necessary) to keep the ratings up
wrestling isn't mainstream or else people would be able to name anyone besides John Cena, maybe Roman Reigns, and retirees like Rock, Austin, and Hogan