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I think the white flag went up when they basically started blatantly ripping off WWF. When DX was hot, they rushed to shoe horn Misfits in Action. When the Rock was hot, they put the belt on Booker T, gave him the exact same clothes and finisher. When the hardcore title took off in WWF, they did the same shit, but only worse with Norman Smiley.From late 99-2001 it was quite literally just “how can we make this show like WWF?”