We asked about the Brand to Brand invitational for some reason. It's dead.
In a huge shocker (see, that's a joke) he "Brand to Brand Invitational" is effectively dead, WWE sources tell Fightful.
The move was one of many ideas -- Raw dark, Wild Card rule, no commercials during matches -- that WWE implemented in order to boost ratings, and it was quickly forgotten and rarely referred to. Intermittently when a wrestler would appear on an opposing brand, the "brand to brand invitational" would be referred to.
Originally, the rule was to allow a talent from each brand to appear on the rival show once quarterly. One source indicated to Fightful that the idea was met with plenty of dissent backstage in creative. One member of creative told Fightful that they haven't personally heard the term brought up backstage at all in 2022, and don't expect to hear about it again unless this happens to jog someone's memory. Another source that has worked near creative said that the rule hadn't been brought up in the Triple H regime, and even FOX and USA Network have relaxed their insistence on distinctly different brands of late.
