>>9501618His gimmick is that he makes a lot of content and people like the way he talks and what he says. Every outlandish thing he does has logic behind it so while he is foolish, he isn't stupid. Then he has his Finn Balor Demon side which is Very Evil Danhausen which is rumored to be the "real" Danhausen while the baseline Very Nice Danhausen is an act he puts on to entertain people so they'll give him money which he will use to gain power and rule the world through nefarious means. It has also been hinted that he is a demon.
In short, he is to AEW what Stalker Ichikawa was to Dragon Gate.
